Parece que con tanto marketing digital, whatsapp y tecnología nos hemos olvidado un poco de aquellas fantásticas campañas de Street Marketing que a parte de generar un gran impacto durante los eventos, ofrecían la posibilidad de generar una viralidad extra, ya que eventualmente, los medios hablarían de la acción a posteriori. Parece como si nos […]
Read More »This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]
Read More »Since social media and all the big guys like Facebook, Twitter, etc. arrived, I felt like the amount of creative and crazy actions had decreased. However, it seems that the quality has yet even improved. The TBWA Paris guys have come up with this campaign called SNCF “Europe. It’s Just Next Door”, for me, one […]
Read More »Me gusta que los bancos sean entidades que innovan en marketing. En este caso se trata de EVO, que si bien nunca había escuchado hablar, ahora empezaré a hacerlo. Para promocionar su Cuenta Inteligente, primero lanzaron un spot hecho a base de muñecos de plastilina y stop motion, donde varias personas no podían pegar ojo […]
Read More »In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same argument but the oppositive narrative. The result is a simple but great concept which fits perfectly into its positioning. […]
Read More »Thanks God, you made my day with this awesome idea! How many times this situation below did happened to you? Oh, I don’t have any…. No worries, Durex has innovating again and now they propose a cool App where you can order Condoms and get them delivered like you order Pizza. The campaign is from […]
Read More »Las Boy Bands están más de moda que nunca, los ingredientes indispensables son chicos jóvenes, guapos y con buenas voces. Grupos como Take That, Backstreet Boys o New Kids on the block triunfaron en los 80-90’s y ahora esta tendencia ha resurgido con The Wanted o One Direction. Bref, la marca de limpiadores de Henkel, […]
Read More »And finally I had the opportunity to visit New York city and get inspired every single day! I did visit many areas and places in NYC. Time Square was actually a really crazy area where advertising takes your mind to the next level. When I was there I found this amazing interactive piece by Hyundai […]
Read More »Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York. Under this purpose […]
Read More »Social media is probably the best thing that happens to brands in a long time! I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week. […]
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