The world has become crazy some people said constantly. But, to be honest, it is not the world, is the Communication.

I personally love this presentation to understand how creative agencies are turning into digital and social media, how PR agencies into creatives and media agencies into social media…

The point is simple… The consumer thinks global, so why agencies have to divide and operate separately? Let’s put the consumer in the center of our brand strategy and we will understand it quickly… Let’s “blurring the lines” like The New Agency Ebook said…

Enjoy this reading 🙂

Passion Makes a the difference.