I found this cool Infographic about how to measure ROI in the top social media platforms: Facebook, Twitter and GooglePlus

As was expected:

– Linking social media efforts down to the sales funnel is still the pending topic
– GooglePlus has invested some time to create a featured way to measure it due the relevancy of this goal.
– Videos are great to generate a positive ROI for awarmess.
– Facebook users become a fan of a brand to mainly get discounts.

How to measure ROI in Twitter, Facebook and GooglePlus

measure ROI facebook, google plus, twitter