IMPROVISE by Fred Cook


As many of you know, it’s been nearly 2 years working at Golin; place where I met amazing people.

Fred Cook is the global CEO and I had the opportunity to meet him in person back in 2013. Now, it’s a great honor to be given one of the copies of his book “Unconventional Career Advice from an Unlikely CEO“. This is a very practice and experience-based guide for people like you looking to developing a great career.


Below are the 10 “Unconventional Career Advice from an Unlikely CEO

1. Expose Yourself
2. Hit the Road
3. Ask the Captain
4. Listen to a Guru
5. Enlist an Entourage
6. Work for Tips
7. Drive a Drunk
8. Guide a Tour
9. Substitute
10. Make the Rules

Here is the official website to learn more details and a great introduction video.

This is Fred in Austin, Texas. Enjoy “Unconventional Career Advice from an Unlikely CEO

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices round the globe. He has worked with some of the country’s most fabled business leaders, such as Apple’s Steve Jobs, Disney’s Michael Eisner, and Amazon’s Jeff Bezos. He has introduced the world to Teenage Mutant Ninja Turtles, Pokémon and the seedless watermelon. But his career was not always so glamorous.

Cannot wait to start this book and add it to my top list.