People used to wonder why users became a fan of a brand on Facebook. It seems that there are different causes, but the most important is “I am a customer of the company”…

So, just, let’s think on it… There are no excuses, you have to be on Facebook if you customers are, because otherwise you probably will be losing a very important touchpoint with them.

On the other hand, a powerful Facebook Strategy is investing on promotions and discounts. Don’t forget to create a special one for your Facebook fans. Be exclusive!

The roles of the social consumer are distinct and the reasons for connecting with a brand are equally diversified. It’s our job to cater to each segment to earn their Likes and attention now and over time.

Hi to all passionate about marketing…

Via: Brian Solis