And finally a great B2B viral campaign – BS Detector


This is such a clear example of how to launch a viral campaign in a B2B atmosphere. Focus on the target audience and develop a story which is funny and worth to share. think that B2B audiences are, at the end of the day, normal people like you and me, so go beyond and blur the boundaries…

I remember a campaign in France which was similar to this one. The target audience was business people and the brand SNCF (Trains). It was a funny satire of Business & marketing gurus.

Thanks Adove for inspiring us!